If you want to do more deals, build better systems

Built for flippers, wholesalers, agents, investors.

Scaling is hard. Deals get missed, details are lost, and expenses pile up. The ceiling on how big you can build your real estate business isn't the deal flow, it's the machine. I help operators build that machine.

operating-signals LIVE
DEAL·1042Rehab on planDallas · SFR+2 days ahead
DEAL·1077Budget drift detectedflagged 6 days early+8.4% cost
DEAL·1090Inspection date slippingescalated to opsaction req'd
MKT·DALOccupancy stableportfolio 1,240 doors94.2%
Signals caught before they cost you — not after.
Built & scaled at Invitation HomesSFR3BLVD Residential $2B+ transacted · 10,000+ doors · $0→$1B fund

You can already see the version of this that's 5× bigger.

Single family real estate businesses are some of the best businesses on earth. It's the only asset class where you can get fixed rate leverage, depreciation, appreciation, income, and equity in one single asset, and they scale well! The only question is whether the business you build is strong enough to support it.

Most operators who scale without building the right systems fail.

The same hustle and systems that gets you from 0 deals to 5 deals often kill scaling real estate businesses. One flip, a rental, or a transaction is lifechanging — but 20 at a time starts to get hard to manage. Dates stretch out, investors and lenders find other partners, underwriting gets sloppy and mistakes are made.

01
Deals fail after you buy them
Something was missed up front — now it's your problem, with your capital already committed.
02
Dates and signals slip past you
The warning that a deal is going sideways arrives too late to act on.
03
Capital leaks on avoidable mistakes
Death by a thousand small, unwatched decisions across a growing book.
04
Growth stalls at the worst moment
You can't add the next market because the last one still isn't running clean.
05
The whole thing is capped at you
The company can only ever be as big as what fits in your head.
There's a way through this
It isn't working harder. It's building the system. Keep reading.

My name is Mac. I build real estate investment platforms

I've spent my career building the operating systems and investment teams behind some of the largest single-family platforms in the country.

BLVD
$0 → $1B
built to a billion
SFR3
4,000+ homes
1,000 → 4,000+ in one year
Invitation Homes
Early team
built the models & systems
FCREV
Current fund
building now
Career
$2B+
transacted
Career
10,000+
homes acquired

When I was scaling SFR3 from 1,000 homes to 4,000+ in a single year, I learned that raw hustle stops working at about 15 deals a month. Past that, you don't need more hours — you need a factory.

I'm tired of watching great operators get crushed by their own volume. You can't out-work a broken operating model. The ones who break through don't grind harder — they build the machine: the models, the data, the signals, the controls.

It's not a hustle problem. It's a system problem.

— Mac Cobb

This is what we build

Whether you're flipping, wholesaling, managing a portfolio, running a brokerage, or building a fund — the bottleneck is the same. I build the layer between your deals and your chaos.

01

Deal underwriting models that are accurate from day one

Build the foundation for every decision with models that investors and lenders trust.

02

Executive dashboard that shows you what's working, or not.

see the whole picture in one place - no more guessing which deal or which market is pulling weight

03

Capital reporting glow-up, put your best foot forward

Present to investors and lenders with the polish and rigor of a billion-dollar platform.

04

Process playbooks that your team can run, even when you're not watching

Turn tribal knowledge into repeatable systems your team executes without you in the room.

05

A deal pipeline and acquisition tracker. Know your numbers.

Track every lead, every offer, every stage — so nothing falls through the cracks and you always know where you stand.

06

CRM and Operations Management tech stack

The day-to-day coordination layer that keeps your team aligned, your vendors on track, and your deals moving — without you chasing Slack threads.

07

Leverage AI and build future proof systems

AI underwriting agents, follow-up agents, skills, prompts, and processes that let your team scale faster than your headcount.

08

Lead management and Sales training

For teams that need help getting and closing leads.

Two ways to start. Both end with a system that scales.

Start small and walk away with a blueprint, or go all in and build the machine with me. The audit fee is credited toward a Sprint.

Start here

The Operational Audit

$1,000one-time
  • A 60-minute operational deep-dive call
  • One full day of hands-on observation
  • A custom blueprint for scale
  • Audit fee credited toward a Sprint
Book the audit
Capped at 4 operators Go deeper

The Embedded Scale Sprint

3 monthsembedded
  • I embed as your fractional COO / CIO
  • Full operating-system design & build
  • Models, data loops, CRM & control frameworks installed
  • Capital-raise prep & institutional readiness
  • Diagnose → build → scale, done with you
Apply for a Sprint

You can build something huge here.

I only have so much time, and can't support every business with a full sprint. Start with an audit - if we're a fit, we will map out the future together.

you leave with a 3-page blueprint · fee credited toward a Sprint